About Dresner Advisory Services

Founded in 2007, Dresner Advisory Services provides an alternative perspective on information management, business intelligence, analytics, performance management and related markets through the objective, non-sponsored and crowd-sourced Wisdom of Crowds® industry research.

Dresner is different.

We’re your trusted guide

through today’s challenging data, analytics, and performance management landscape with research that is 100% data-driven and unbiased by opinion.

In addition to creating world-class research, we work with our members to:


Establish Best Practices

Help them understand key market drivers, technological advancements and best practices for BI, data and analytics

Assess Strengths and Weaknesses

Determine their organization’s strengths and weaknesses and assess how well they're delivering on what the organization needs

Take Action

Develop action plans for improvement and help them set themselves apart through the successful leverage of data and analytics
People working on laptops

Only Experts

There are no junior analysts at Dresner. You'll always be working with industry veterans that have served as users, suppliers, and industry analysts of BI, analysts and performance management solutions and technologies.

Over 500 years of combined industry knowledge

Over 3,000 pages of independent and objective industry research published annually

A more personalized touch

We take a real interest in the success of our clients

Dresner Others
Analyst interactions
Ongoing conversation
30-minute transaction
100% Dedicated data and analytics experts
Wait time to meet with an expert
Little to none
Weeks or months
100% data-driven research

  • Dresner Advisory Services founded

  • Performance Management Revolution book published

  • Profiles in Performance book published

  • First Wisdom of Crowds BI Market Study published

  • First Cloud Computing and BI as well as Collaborative (later Self-Service) BI Reports published

  • Inaugural SME BI as well as BI and Competency Reports published

  • Embedded BI Report first published

  • First Data Science and Machine Learning Report published

  • First Data Preparation (now expanded to Data Engineering) Report published

Battle Tested

Our analysts have a wide range of expertise from the application and deployment of technology to building the right organization structures and change management. We provide you with the very best advice available for business intelligence, analytics, information management, and performance management needs.

At Dresner Advisory Services, you'll work directly with our experts in an ongoing conversation to address your organization's needs. And, you won't have to wait weeks to set up a meeting.

Finding Meaning in the Noise

At Dresner Advisory Services we’re all about the data – which we’ve been collecting for over a decade and which informs all of our research.

This primary research approach to industry analysis enables us to share detailed, user-driven, multi-year perspectives on the market, and not just opinions. With over 3,000 pages of research published in 2024, our objective and independent research provides a fresh alternative to traditional, opinion-based research.

  • Office of Finance Research Coverage established and Enterprise Planning Market Study published

  • First Real Business Intelligence Conference held at MIT

  • First Wisdom of Crowds Analytical Data Infrastructure Market Study published

  • Inaugural Sales Performance Management (SPM) Report published

  • Inaugural SME EPM Report launched

  • Research Insights, Thought Leadership Series launched

  • Vendor Insights product and RBI Online Conference launched

  • Data Leaders Service launched, Over 3,000 pages of research published, 5th annual Real BI Conference

  • Dresner Advisory celebrates 15th anniversary, 20 major market reports, 50 Research Insights, over 3,500 pages of research published

  • Inaugural ESG Reporting, Support Chain Planning and Analysis, and Workforce Planning and Analysis Reports published

  • Special Reports launched

  • Added Value/TCO Model to all flagship market reports

  • Inaugural Active Data Architecture® Report published

  • Inaugural Generative AI Report published

  • 15th annual edition of Wisdom of Crowds® Business Intelligence Flagship Market Report published

  • Additional analysts covering data infrastructure, and Office of Finance added

  • Inaugural ERP Flagship and Semantic Layer Market Study Reports published

  • Additional analysts covering AI, ERP, and FP&A research topic areas added

Unique Focus

At Dresner, we focus our efforts upon three core domains: data, analytics, and performance management. This is reflected in the data we have collected for the past 16 years and in the expertise of our deeply experienced analyst team.

Who is Dresner Advisory Services?

We're comprised of a team of deeply experienced and seasoned analysts focused on delivering exceptional value to our members.

  • Howard Dresner

    Founder and Chief Research Officer

  • Jamie Popkin

    VP and Research Fellow

  • Bill Hostmann

    VP and Research Fellow

  • Jim Ericson

    VP and Distinguished Analyst

  • Michael Moran

    VP and Research Director

  • Chris von Simson

    VP and Research Director

  • John Hagerty

    Distinguished Analyst

  • John Van Decker

    Distinguished Analyst

  • Doc Kevin Elder

    Research Director

  • Brian Lett

    Research Director

  • Myles Suer

    Research Director

  • Sarah Chung

    Director of Technology

  • Elizabeth Espinoza

    Director of Analytics

  • Danielle Guinebertiere

    Vice President, Client Services

  • Michelle Whitson-Lorenzi

    Director, Research Operations

  • Jeff Lynn

    Vice President Client Development

  • Sherry Fairchok

    Senior Editor