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Featured Dresner Research

Research Insight and Wisdom of Crowds® reports offer the most comprehensive and objective insights available for data, analytics, and performance management. Our process is global, encompassing thousands of organizations across all industries, functions, and organization sizes.

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Wisdom of Crowds® Market Reports


Wisdom of Crowds® Market Reports offer in-depth research and reporting on key industry and technology topics, including user trends, perceptions, intentions and other drivers. Each report includes a section with objective and inclusive vendor ratings.

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Embedded Business Intelligence Market Study 2025

This year marks the 13th edition of this Embedded Business Intelligence report. As organizations increasingly prioritize embedding analytics within other applications, we explore the diverse requirements for integrating analytical functionality in context. In today’s fast-evolving market, where competition is intensifying and innovation is critical, making informed BI and analytics investments is more essential than ever. Our report is designed to guide businesses through these complexities, offering valuable insights into both functionality and strategy to help drive sustainable growth and maintain a competitive edge.

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Analytical Data Products Report 2025

This report examines a dynamic and increasingly convergent landscape—where organizations weigh the benefits of adopting a single-vendor analytical ecosystem versus assembling a best-of-breed architecture of specialized solutions. As enterprises seek to streamline operations, ensure scalability, and extract greater value from data, this decision has never been more strategic.

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Sales Performance Management Market Study 2025


In this eighth edition of this report, the Dresner Advisory community of respondents scores sales performance management use, adoption, budgets, and overall success. We analyze these attributes by organization size, geography, and other attributes.

This year, the community scores the importance of four main areas of sales planning: 1) Features, 2) Integrations, 3) Technologies, 4) Relative importance of SPM initiatives compared to the general population

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Research Insights


Published throughout each month, Research Insights are thought leadership articles, covering important topics and issues, with pointed advice and recommendations for readers.

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To Limit Spreadsheet Proliferation, Target Value-Added Scenarios

Despite all the years data leaders have spent trying to reduce the use of spreadsheets, the opposite has happened: Spreadsheets are more prevalent than ever, creating risks and challenges for data leaders and their organizations. Unconstrained growth in spreadsheet use leads to serious data governance risks and dilutes efforts to introduce more advanced and scalable BI and data analytics solutions.

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ERP Agentic AI Is Ready for Prime Time

Although enterprise resource planning (ERP) suites have underpinned global business operations for decades, agentic artificial intelligence (AI) is challenging their dominance, especially in legacy on-premises deployments. This new paradigm leverages autonomous AI agents to coordinate processes, unlocking agility and measurable outcomes.

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As BICCs Evolve, Successful Data Leaders Will Accept Change Instead of Fighting It

Chief data officers (CDOs) and other formal data leadership roles are driving data and analytics strategies that are far broader than business intelligence (BI). As this happens, the role and value of the traditional BI competency center (BICC), focused solely on end-user query, reporting, and analytics, increasingly comes into question as new data leadership roles start to drive data and analytics strategies that extend beyond simply BI and reporting. Data leaders that resist these changes by trying to prolong a traditional BICC focus risk becoming marginalized as an isolated stovepipe. Maintaining the status quo soon enough will degrade the perceived value of the BICC, as well as make it harder to adapt to the needs of evolving data and analytics use cases and newer constituents hungry for data and insight.

Special Reports


Specialized reports rely on data collected directly from customers on a subset of vendors to provide an unbiased comparison within the broader market context.

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Who is Dresner Advisory Services?

We're comprised of a team of deeply experienced and seasoned analysts focused on delivering exceptional value to our members.

  • Howard Dresner

    Founder and Chief Research Officer

  • Jamie Popkin

    VP and Research Fellow

  • Bill Hostmann

    VP and Research Fellow

  • John Hagerty

    VP and Distinguished Analyst

  • Brian Lett

    VP and Research Director

  • Michael Moran

    VP and Research Director

  • Chris von Simson

    VP and Research Director

  • Saul Judah

    Distinguished Analyst

  • John Van Decker

    Distinguished Analyst

  • Doc Kevin Elder

    Research Director

  • Myles Suer

    Research Director

  • Jim Ericson

    Distinguished Analyst Emeritus

  • Sarah Chung

    Director of Technology

  • Elizabeth Espinoza

    Director of Analytics

  • Danielle Guinebertiere

    Vice President, Client Services

  • Michelle Whitson-Lorenzi

    Director, Research Operations

  • Sherry Fairchok

    Senior Editor

  • Adam Tinkoff

    Creative Director