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Featured Dresner Research
Research Insight and Wisdom of Crowds® reports offer the most comprehensive and objective insights available for data, analytics, and performance management. Our process is global, encompassing thousands of organizations across all industries, functions, and organization sizes.
Wisdom of Crowds® Market Reports
Wisdom of Crowds® Market Reports offer in-depth research and reporting on key industry and technology topics, including user trends, perceptions, intentions and other drivers. Each report includes a section with objective and inclusive vendor ratings.

Embedded Business Intelligence Market Study 2025
This year marks the 13th edition of this Embedded Business Intelligence report. As organizations increasingly prioritize embedding analytics within other applications, we explore the diverse requirements for integrating analytical functionality in context. In today’s fast-evolving market, where competition is intensifying and innovation is critical, making informed BI and analytics investments is more essential than ever. Our report is designed to guide businesses through these complexities, offering valuable insights into both functionality and strategy to help drive sustainable growth and maintain a competitive edge.

Analytical Data Products Report 2025
This report examines a dynamic and increasingly convergent landscape—where organizations weigh the benefits of adopting a single-vendor analytical ecosystem versus assembling a best-of-breed architecture of specialized solutions. As enterprises seek to streamline operations, ensure scalability, and extract greater value from data, this decision has never been more strategic.

Sales Performance Management Market Study 2025
In this eighth edition of this report, the Dresner Advisory community of respondents scores sales performance management use, adoption, budgets, and overall success. We analyze these attributes by organization size, geography, and other attributes.
This year, the community scores the importance of four main areas of sales planning: 1) Features, 2) Integrations, 3) Technologies, 4) Relative importance of SPM initiatives compared to the general population
Research Insights
Published throughout each month, Research Insights are thought leadership articles, covering important topics and issues, with pointed advice and recommendations for readers.

To Limit Spreadsheet Proliferation, Target Value-Added Scenarios
Despite all the years data leaders have spent trying to reduce the use of spreadsheets, the opposite has happened: Spreadsheets are more prevalent than ever, creating risks and challenges for data leaders and their organizations. Unconstrained growth in spreadsheet use leads to serious data governance risks and dilutes efforts to introduce more advanced and scalable BI and data analytics solutions.

ERP Agentic AI Is Ready for Prime Time
Although enterprise resource planning (ERP) suites have underpinned global business operations for decades, agentic artificial intelligence (AI) is challenging their dominance, especially in legacy on-premises deployments. This new paradigm leverages autonomous AI agents to coordinate processes, unlocking agility and measurable outcomes.

As BICCs Evolve, Successful Data Leaders Will Accept Change Instead of Fighting It
Chief data officers (CDOs) and other formal data leadership roles are driving data and analytics strategies that are far broader than business intelligence (BI). As this happens, the role and value of the traditional BI competency center (BICC), focused solely on end-user query, reporting, and analytics, increasingly comes into question as new data leadership roles start to drive data and analytics strategies that extend beyond simply BI and reporting. Data leaders that resist these changes by trying to prolong a traditional BICC focus risk becoming marginalized as an isolated stovepipe. Maintaining the status quo soon enough will degrade the perceived value of the BICC, as well as make it harder to adapt to the needs of evolving data and analytics use cases and newer constituents hungry for data and insight.

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Who is Dresner Advisory Services?
We're comprised of a team of deeply experienced and seasoned analysts focused on delivering exceptional value to our members.

Howard Dresner
Founder and Chief Research Officer

Jamie Popkin
VP and Research Fellow

Bill Hostmann
VP and Research Fellow

John Hagerty
VP and Distinguished Analyst

Brian Lett
VP and Research Director

Michael Moran
VP and Research Director

Chris von Simson
VP and Research Director

Saul Judah
Distinguished Analyst

John Van Decker
Distinguished Analyst

Doc Kevin Elder
Research Director

Myles Suer
Research Director

Jim Ericson
Distinguished Analyst Emeritus

Sarah Chung
Director of Technology

Elizabeth Espinoza
Director of Analytics

Danielle Guinebertiere
Vice President, Client Services

Michelle Whitson-Lorenzi
Director, Research Operations

Sherry Fairchok
Senior Editor

Adam Tinkoff
Creative Director