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Dresner Advisory Services Publishes Small and Mid-Sized Enterprise Business Intelligence Market Study

NASHUA, N.H., Sept. 24, 2018 (GLOBE NEWSWIRE) -- Dresner Advisory Services today published the 2018 Small and Mid-Sized Enterprise Business Intelligence Market Study, part of the Wisdom of Crowds®series of research. The 6th annual study describes the small and mid-sized enterprise market for Business Intelligence (BI) by its characteristics, drivers, and trends, as well as how it compares to the large enterprise market.  The report defines “small enterprise” as an organization with between one and 100 employees and “mid-sized enterprise” as having between 101 and 1,000 employees.

“As organization size decreases, we see the likelihood of reporting success with BI programs, with smaller organizations focusing on customer feedback and satisfaction as well as the return on their BI investment,” said Jim Ericson, vice president and research director at Dresner Advisory Services. “Small and mid-sized enterprises also report incrementally better states of data and ability to act on insight than their larger peers.

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