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Dresner Advisory Services Publishes 2019 Location Intelligence Market Study

NASHUA, N.H., Jan. 31, 2019 (GLOBE NEWSWIRE) -- Dresner Advisory Services today announced the 2019 Location Intelligence Market Study, part of its Wisdom of Crowds® series of research. The 6th annual report addresses current perceptions and deployment intentions surrounding location intelligence, a form of business intelligence where location or geography is the dominant dimension used for analysis. 

The report examines end user requirements and features, such as geocoding support, location intelligence visualization and analytics capabilities, and third-party GIS integration. It also considers industry support for location intelligence, and how user requirements map to industry capabilities.

The 2019 study indicates that the perceived importance of location intelligence has increased steadily over the last six years, most notably between 2017 and 2019. Fifty-eight percent of respondents say location intelligence is “critical” or “very important”. The top location intelligence use case is data visualization/mapping, followed by geomarketing, territory management, and site planning.

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