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Dresner Advisory Services Publishes 2016 Location Intelligence Market Study

NASHUA, NH—(Marketwired – Jan 27, 2016) – Dresner Advisory Services today issued the 2016 Location Intelligence Market Study, part of the Wisdom of Crowds® series of research. Location Intelligence is a form of Business Intelligence (BI) where the dominant dimension used for analysis is location or geography. Most typically, though not exclusively, analyses are conducted by viewing data points overlaid onto an interactive map interface. According to the 2016 report, user targets for location follow a hierarchy from executives through the management ranks and increasingly external parties. Respondents are interested or already pursuing activity across a wide span of location parameters, increasingly led by province/state and country. Users prioritize location intelligence features as map-based visualizations, drill down, and dashboard embedding.

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