What You Need To Know About Location Intelligence In 2020
53% of enterprises say that Location Intelligence is either critically important or very important to achieving their goals for 2020. Leading analytics and platform vendors who offer Location Intelligence include Alteryx, Microsoft, Qlik, SAS, Tableau and TIBCO Software. Location Intelligence vendors providing specialized apps and platforms include CARTO, ESRI, Galigeo, MapLarge and Pitney Bowes. Product Managers need to consider how adding Location Intelligence can improve the contextual accuracy of marketing, sales, and customer service apps and platforms. Marketers need to look at how they can capitalize on smartphones’ prolific amounts of location data for improving advertising, buying, and service experiences for customers. R&D, Operations, and Executive Management lead all other departments in their adoption and use of Location Intelligence this year. Enterprises favor cloud-based Location Intelligence deployments in 2020, with on-premise deployments also seeing new sales this year. These and many other fascinating insights are from Dresner Advisory Services’ 2020 Location Intelligence Market Study, their 7th annual report that examines enterprise end-users’ requirements and features including geocoding support, location intelligence visualization, analytics capabilities, and third-party GIS integration. The study is noteworthy for its depth of insights into industry adoption of Location Intelligence and how user requirements drive industry capabilities. Dresner Advisory Services defines location intelligence as a form of Business Intelligence (BI), where the dominant dimension used for analysis is location or geography. Most typically, though not exclusively, analyses are conducted by viewing data points overlaid onto an interactive map interface.