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Dresner: Top analytics trend remains rate of adoption

With the pandemic well into its second year, a chief ongoing analytics trend remains the recognition of the importance of business intelligence as a means of managing uncertain economic times. When COVID-19 first began to spread in early 2020 and governments responded by issuing stay-at-home mandates and essentially shutting down local economies, many organizations turned to analytics as a way to figure out how to survive. They were in crisis, and data helped them understand what was happening. Now, while the pandemic remains a health crisis, among the enterprises that were able to survive, many have fully reopened and recovered. And according to Howard Dresner, founder and chief research officer of Dresner Advisory Services, organizations have not stopped using analytics to their advantage. But instead of relying on data reactively in the face of uncertainty, they're using it proactively to guide growth initiatives.