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Pandemic continues to highlight importance of analytics

As the COVID-19 pandemic continues with no certain end in sight, organizations are continuing to recognize the importance of analytics. Now, 18 months into the pandemic, even as many organizations continue to tamp down overall spending, spending on analytics programs is on the rise, according to research by Dresner Advisory Services. The research firm began collecting survey data at the start of the pandemic in March 2020, and throughout the remainder of 2020, more than 95% of respondents said their organizations had either frozen, reduced or left their overall budgets unchanged. Similarly, through the first nine months of 2021, about 92% said their organizations had either frozen, reduced or left their overall budgets unchanged.