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Advanced and Predictive Analytics 2016

This past August, we released our third annual Advanced and Predictive Analytics Report - building upon our previous years' work and highlighting the ongoing changes to this space.

We define Advanced and Predictive Analytics (APA) as including statistics, modeling, machine learning and data mining to analyze facts to make predictions about future or otherwise unknown events. Our new APA report also introduces the role of citizen data scientist, which describes a role that might be business analyst or BI user but a person who is nonetheless able to generate models for advanced and predictive analytics.

Here are three high level takeaways to keep in mind as you evaluate existing or potential APA investments in your organization:

1. Selective Use: While certain organizations are well-invested in advanced and predictive analytics, overall penetration and current use remains low at just 24 percent (and declined slightly year over year). Coupled with future plans, we can conclude that APA will not be a widespread practice in the near future. Going forward, large organizations are most likely adopters. Statisticians/data scientists, business intelligence experts and business analysts are the likeliest users of advanced and predictive analytics.

2. Main Memory over Big Data Analytics:  Despite the marketing noise around big data analytics, in-memory and in in-database analytics are the most important scalability requirements to respondents, followed distantly by in Hadoop and MPP architecture. This sentiment is well sustained over time and the vendor industry is well aligned to serve demand.

3. Most Important Features:  Mainstay features including regression models, clustering, textbook statistic and geospatial analysis are the most important analytic user features/functions. A range of data preparation features, led by de-duplication, set operations and complex filtering are important to users, but interest has cooled slightly year over year. Feature interest is again strongest in large organizations.

You’ll find much more in our report, all free to the users who filled out our survey, and this is just one of over a dozen reports we’re producing this year. For those that are not a part of our research community, the report is available for purchase at www.predictiveanalytics.report.


Jim Ericson
Vice President and Research Director
Dresner Advisory Services

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