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What Matters Most In Business Intelligence, 2019

Improving revenues using BI is now the most popular objective enterprises are pursuing in 2019. Reporting, dashboards, data integration, advanced visualization, and end-user self-service are the most strategic BI initiatives underway in enterprises today. Operations, Executive Management, Finance, and Sales are primarily driving Business Intelligence (BI) adoption throughout enterprises today. Tech companies’ Operations & Sales teams are the most effective at driving BI adoption across industries surveyed, with Advertising driving BI adoption across Marketing. These and many other fascinating insights are from Dresner Advisory Associates’ 10th edition of its popular Wisdom of Crowds® Business Intelligence Market Study. The study is noteworthy in that it provides insights into how enterprises are expanding their adoption of Business Intelligence (BI) from centralized strategies to tactical ones that seek to improve daily operations. The Dresner research teams’ broad assessment of the BI market makes this report unique, including their use visualizations that provide a strategic view of market trends. The study is based on interviews with respondents from the firms’ research community of over 5,000 organizations as well as vendors’ customers and qualified crowd-sourced respondents recruited over social media.