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Every Company Wants to Become a Tech Company–Even if It Kills Them

Wall Street loves a good reinvention story. The tough part is finding a happy ending. All the plots seem to go something like this: Every company wants to convince us it’s becoming a tech company–even if it kills them. To be fair, an increasing number of companies are at least dabbling in new tech ventures to improve operations, Howard Dresner, president of Dresner Advisory Services, told me. The boom in vendors offering affordable ways to crunch data or utilize cloud computing, for instance, unlocks new strategies for companies across a wide variety of industries.