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Survey Finds Growing Importance for Embedded BI in Business Applications

Business Intelligence (BI) embedded as a feature in applications is growing in importance, according to the 2018 Edition Embedded Business Intelligence Market Study by Dresner Advisory Services, LLC, Nashua, N.H. Dresner has been studying embedded BI for six years and 2018 was the first year that embedded BI was rated as "very important" among those surveyed. "Combined 'critical' and 'very important' scores also reach a new high in 2018," the survey noted. BI tools and technologies include query and reporting, OLAP (online analytical processing), data mining and advanced analytics, end-user tools for ad hoc query and analysis, and dashboards for performance monitoring, according to Howard Dresner, chief research officer for the firm.