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53% Of Companies Are Adopting Big Data Analytics

Big data adoption reached 53% in 2017 for all companies interviewed, up from 17% in 2015, with telecom and financial services leading early adopters. Reporting, dashboards, advanced visualization end-user “self-service” and data warehousing are the top five technologies and initiatives strategic to business intelligence. Data warehouse optimization remains the top use case for big data, followed by customer/social analysis and predictive maintenance. Among big data distributions, Cloudera is the most popular, followed by Hortonworks, MAP/R, and Amazon EMR. These and many other insights are from Dresner Advisory Services’ insightful 2017 Big Data Analytics Market Study (94 pp., PDF, client accessed reqd), which is part of their Wisdom of Crowds® series of research. This 3rd annual report examines end-user trends and intentions surrounding big data analytics, defined as systems that enable end-user access to and analysis of data contained and managed within the Hadoop ecosystem. The 2017 Big Data Analytics Market Study represents a cross-section of data that spans geographies, functions, organization size, and vertical industries. Please see page 10 of the study for additional details regarding the methodology. “Across the three years of our comprehensive study of big data analytics, we see a significant increase in uptake in usage and a large drop of those with no plans to adopt,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “In 2017, IT has emerged as the most typical adopter of big data, although all departments – including finance – are considering future use. This is an indication that big data is becoming less an experimental endeavor and more of a practical pursuit within organizations.”