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Small Businesses Are The Real MVPs Of Analytics And BI Growth

Dresner Advisory Services recently published the 2017 Small and Mid-Sized Enterprise Business Intelligence Market Study, part of the Wisdom of Crowds® series of research and the 5th annual edition of the study. Dresner Advisory Services defines a small enterprise as an organization with between one and 100 employees; mid-size enterprises have between 101 and 1,000 employees, and large enterprises have more than 1,000 employees. Operations and Management are the greatest Business Intelligence (BI) drivers in organizations of any size as their focus is on improving operational efficiency. Small and mid-size enterprises are more likely to be driven by sales and marketing business roles. The smaller the company, the higher the priority for growing revenues and finding increased competitive advantages using analytics and BI.