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Howard Dresner aims to separate BI myth from reality

Howard Dresner, widely credited with coining the term BI, has some advice for companies determined to take their business intelligence programs to the next level: Consider the source. Dresner is founder and chief research officer at Dresner Advisory Services LLC in Nashua, N.H. He believes a lot of the hype around technologies such as machine learning should be taken with a big grain of salt. Dresner, who is hosting the Real Business Intelligence Conference in Cambridge, Mass., on July 11 and 12, sat down with SearchCIO to talk about how the BI market has matured, what BI myths need busting and metrics that address the perennial problem of getting IT and the business on the same page. Below are excerpts from the interview; click on the player to hear my interview with Howard Dresner in its entirety.